Business Communication Process and Product 6th edition

Business Communication Process and Product 6th edition

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دانلود Business Communication Process and Product 6th edition

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Business Communication Process and Product 6th edition

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION.

A teacher’s teacher and leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses

PART I: COMMUNICATION FOUNDATIONS.

  • Effective and Ethical Communication at Work.
  • Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.

Intercultural Communication.

PART II: THE WRITING PROCESS.

  • Planning Business Messages.
  • Organizing and Writing Business Messages.
  • Revising Business Messages.

PART III: WORKPLACE COMMUNICATION.

  • Electronic Messages and Digital Media.
  • Positive Messages.
  • Negative Messages.
  • Persuasive Messages.

    PART IV: REPORTS, PROPOSALS, AND PRESENTATIONS.

  • Business Report Basics.
  • Informal Business Reports.
  • Proposals and Formal Reports.
  • Business Presentations.

    PART V: EMPLOYMENT COMMUNICATION.

  • The Job Search, Résumés, and Cover Letters.
  • Interviewing and Following Up.
    Appendixes.
    A: Grammar and Mechanics Guide.
    B: Document Format Guide.
    C: Documentation Guide.
    D: Correction Symbols.
    End Matter.
    Key to C.L.U.E. Review Exercises.
    Glossary.
    Notes.
    Acknowledgments.
    Index

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